Inbound Marketing Game Plan

The best marketing game plan is like a hybrid car, with different elements combining to make one holistic approach. From content marketing, PPC, social media marketing, email drip campaigns, and more, we help you invest and optimize your messaging and materials across each platform to be sure you reach and convert the buyers and influencers who will drive your revenue.

Business Goals

Spend less time wrangling data and more time making data-driven decisions. We work with you to understand your business goals, and then create a customized inbound marketing solution that will help you meet those goals. Once the plan is in place, we’ll measure the volume, conversion, velocity, and value of your marketing efforts—and map those metrics from the beginning of the buyer’s journey. We will build an actionable marketing analytics strategy so you can monitor content performance, optimize your channels, and make your business goals a reality.

Targeted Audiences

An effective marketing program begins with knowing your buyers. You need to understand who they are, what job functions they perform, where they spend their time online, their professional priorities and what decision criteria they use. Zinc helps you understand that target audiences for your business. These will serve as a baseline for all of your inbound marketing materials.

Keyword and SEO Research

Zinc helps you tell your story to the best possible audience with relevant keywords. We assess your current content and its corresponding keywords, analyze performance, mitigate any gaps with new keyword suggestions, and optimize your content to help your ideal clients to find your inbound marketing content. We will do extensive research to determine how you can find success in your SEO and Google rankings.

Editorial Calendar

Our team of writers, editors, and designers has the skills to bring your company’s story to life in infographics, e-books, videos, and more. Our experienced content strategists will audit your content to combine new, existing, and curated pieces to build out a monthly editorial calendar that optimizes customer engagement.

Messaging and Positioning

We combine buyer-centric research with competitive analysis to help you create buyer personas that identify your customer’s challenges and map where and how they search for solutions. With the buyer’s journey mapped out, we use keyword analysis and social listening tools to learn the language they speak and identify the conversations you need to join. From there, our messaging framework provides the foundation for insightful, informative, and truly useful content that helps potential buyers take the right next step.