Rebranding: Logo, Style Guide, and Visual Assets

SHOPWAX created a strong brand strategy for Glockstore by visually combining a firearm silhouette with the company's GS initials to create a unique and modern brand mark that will stand out in the marketplace. Additionally, the SHOPWAX team designed the logo type face to be part of the same brand family, with font and icon similarities carried through both symbols.

SHOPWAX also introduced a contemporary color palate, unique and modern icon styles, and fresh visual assets to the brand to set it apart from its competitors and reflect the market position the veteran company maintains.