Oats Cashmere came to us for a refresh of their online store. We gave them an impactful new site that reflected their brand and increased conversion.

Founded in 2009 Oats is an urban apparel brand personified by fearless artists and skaters whose input is combine within each new collection. Recent growth and category expansion brought Oats to SHOPWAX for a Shopify website design that would better reflect their brand, increase their online sales and provide more flexibility for their in-house e-commerce team.

The SHOPWAX team were fantastic, always available for any questions. They helped with theme selection and overall design to customize and optimize the store look and feel, expertly managed the project and delivered what they promised on time. Exceptional Customer Experience. Highly recommended. Debra Hayburn, Founder

Fresh New Look
Upholding Tradition

Impactful lifestyle photography coupled with rebellious expression is in keeping with the artistic and street style of the brand. To accentuate this we introduced bold typography layered on a scrolling carousel to create impact on the landing page.

Shopify Website Design

Along with brand managers from Oats, Shopwax Solutions selected Shopify as the platform upon which the new Oats website would be built. Shopify was chosen specifically because of the flexibility of the eCommerce platform and the ability it gave Oats to manage all of their products, across all languages and partner programs, in one comprehensive location.

Quicker, Easier Shopping

As well as updating the aesthetic and feel of the site, we introduced powerful design elements to speed the browsing and checkout process. We simplified the product pages to make them clearer and easier to scan. A clear navigation provides easy access to collections — perfect for the shopper who knows what they’re looking for.

Instant Results

So, what did all this achieve? Oats saw a dramatic increase in sales during 2017, with an increased conversion rate of 47% and an 80% increase in transaction volume, Our user orientated design helped to increase their AOV and decrease their mobile bounce rate, whilst maintaining their brand's personality and story.