Heroes Beauty wanted a Shopify Website that supports their commitment to give back to our "Heroes" with every purchase!

Heroes Beauty is a professional-grade cosmetics company with a cause, honoring the women who serve and support our military. Heroes wanted a Shopify website consistent with their luxurious brand of, professional grade cosmetics with a cause! Giving back to our "Heroes" with every purchase! Unhappy with their current website, Heroes worked with us to create a new Shopify website that wholeheartedly captures the essence of their brand.

As a brand that needs to focus 100% on our core competency of great cosmetics and beauty offerings, it was key to outsource our e-commerce development to a trustworthy and reliable provider and in SHOPWAX, we found such a partner. Stephani Faurot-Reuter, Owner

Increasing Conversion &
Average Order Value

Core requirements to the Heroes redesign were to increase conversion rates and the average order value. This drove every decision we made when it came to layout, functionality and look-and-feel, the final design is a case study in e-commerce best-practice. Feeding from the minimalist design of their products, and increased revenue.

Migration to Shopify

Previously based on Magento, Heroes approached us for a complete re-platforming. Shopify was the perfect solution, offering a flexible front-end, extensive integration and secure and sturdy servers. Their dream for 2017 was to match a luxurious design with a high performance platform that integrates with their choice of business management tools, and we were there to build it.

Maximizing the Upsell

Every store wants to increase their AOV, meaning upselling and cross selling were front of mind during the design phase. We were able to implement this for Heroes via tactful design elements on the product page. This teamed with an integrated sharable wishlist and smart exit-intent pop-ups that promote different offers depending on where visitors are on the site maximized upsell functionality.

Proof in Results

The new website is a dramatic improvement on the old, but it's not just the visuals that have been improved - the site now boasts more intelligent upselling. Heroes' average transaction value increased by 51% with an overall gross revenue increase. Backend app integrations such as Mailchimp's automation suite and Hotjar offer real-time analytics and optimization allowing Heroes to control their profitability.