Rebranding: Logo, Style Guide, and Visual Assets

Zinc re-branded the POPin brand with a fresh approach to the logo and company style guide. The design team created a talk bubble icon that mirrors the “P” in the logo with distinctive and explanatory style that sets POPin apart from their competitors. Combined with a contemporary color palate, revolutionary video concepts, and modernized visual assets, the site and marketing materials reflect the unique vision and competitive edge POPin has in its market.

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Zinc is my go-to web team. I rely on them for innovative and fresh designs and top technology solutions- and the POPin site is evidence of this. They surpassed expectations and we couldn’t be happier with our new website. Brian Anderson, CMO
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Integration with Marketing Automation and CRM Software

ZINC tightly integrated the POPin website with Pardot, a leading marketing automation platform, and SalesForce, the leader in CRM software. This integration allows for a seamless customer experience and a focus on demand generation that will help increase leads, drive conversions, and boost revenue.

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