Founded by a former bike messenger and racer turned entrepreneur, Donnelly Cycling, strives to deliver the highest performance, superior construction and unparalleled reliability in every product they deliver. So it’s no surprise they chose an ecommerce partner and platform with the same values. Shopwax, and Shopify were a perfect fit.
SHOPWAX has proven to be a great partner for us as they never stop looking for ways to help us connect with our customers, and grow our business through the digital channel.Brandon Dwight, GM Donnelly
Outdoor action photography coupled with authentic expression is in keeping with the cycling and competitive style of the brand. To accentuate this we introduced bold typography layered on a scrolling carousel to create impact on the landing page..
Along with brand managers from Donnelly, Shopwax selected Shopify as the platform upon which the new Donnelly website would be built. Shopify was chosen specifically because of the flexibility of the eCommerce platform and the ability it gave Donnelly to manage all of their products in one comprehensive location.
As well as updating the aesthetic and feel of the site, we introduced powerful design elements to speed the browsing and checkout process. We simplified the product pages to make them clearer and easier to scan. A clear navigation provides easy access to collections — perfect for the shopper who knows what they’re looking for.
So, what did all this achieve? Donnelly saw a dramatic increase in sales during 2017, with an increased conversion rate of 47% and an 80% increase in transaction volume, Our user orientated design helped to increase their AOV and decrease their mobile bounce rate, whilst maintaining their brand's personality and story.
